Privacy Policy
Effective Date: October 2026
Rakou (“Rakou,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your information.
This Privacy Policy explains how we collect, use, store, and protect information when you use the Rakou mobile application, website, and related services (collectively, the “Service”).
By using Rakou, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Rakou may collect the following types of information:
Information You Provide
When using Rakou, you may provide:
- onboarding survey responses
- golf goals and preferences
- roadmap progress
- lesson completion
- support requests or communications
- feedback you choose to send from inside the app
- an email address, only if you choose to include one with that feedback
- a public username, if you choose one
Camera and Movement Data
Certain Rakou features, including filming your swing, require access to your device camera. Uploading a swing asks for access to the videos you pick from your photo library, and only those.
Rakou may process:
- posture positioning
- body movement data
- motion landmarks
- movement feedback information
This data is used solely to provide posture guidance, movement feedback, and related practice functionality.
IMPORTANT:
Rakou does NOT:
- sell or publish your camera video
- monitor you through your device camera
- access your camera when the app is not actively in use
To keep a history of your practice, Rakou saves each swing you film or upload, with a still frame from it and its reading, in local storage on your device. The clip files are not uploaded, and are removed when you choose Reset everything in the app or delete the app. While you use the app, screen recordings (see Analytics) capture what is on your screen, and that can include your swing video and its replay as they play.
Camera access is only active while you are actively using camera-based features inside the app.
Most movement processing is performed locally on your device, and Rakou does not have live access to view users through their cameras.
You remain in control of camera permissions at all times and may disable camera access through your device settings.
Device and Usage Information
We may automatically collect:
- device identifiers
- app version
- operating system
- device type
- crash logs
- analytics events
- feature usage data
- session activity
2. How We Use Information
We use information collected through Rakou to:
- provide and operate the Service
- personalize onboarding experiences
- restore user progress
- improve product functionality
- analyze usage trends
- improve app performance and stability
- develop new features
- maintain security and prevent abuse
3. Local Storage and Cloud Storage
Rakou may store information:
- locally on your device
- within secure cloud infrastructure providers used by Rakou
This may include:
- onboarding progress
- roadmap data
- lesson completion
- anonymous device identifiers
- practice-related metadata
- feedback you have sent, and any email address you included with it
- your chosen username and a hashed device token, stored so that usernames stay unique
We use this information to create a persistent and personalized experience across sessions.
4. Analytics
Rakou may use analytics providers to understand product usage and improve the Service.
Analytics may include:
- screen views
- feature usage
- onboarding completion
- session duration
- crash reports
- interaction events
- screen recordings of your sessions in the app
Screen recordings show everything on your screen while you use Rakou, including your swing video and its replays. They pause while the phone is measuring a swing or putt, or filming one. They are processed by PostHog in the United States, are not linked to your name or email, and are not used to track you across other companies’ apps or websites.
This information helps us improve product quality and user experience.
5. Third-Party Service Providers
Rakou may use trusted third-party providers to support the Service, including:
- cloud hosting providers
- analytics providers, including PostHog, which receives screen recordings of the app (see Analytics)
- Apple and RevenueCat, which process subscriptions and purchases (Rakou never sees your payment details)
- YouTube, which plays the coaching videos inside drills. Watching one loads it from YouTube, which may receive your IP address and device information under Google’s privacy policy
- AI providers
- database providers
- infrastructure providers
These providers may process information on our behalf solely to operate and improve Rakou.
Advertising Attribution
Rakou uses AppsFlyer to see which of our ads brought you to the app. AppsFlyer receives information such as your device type, app version, IP address, and when the app was installed and opened. It uses your device’s advertising identifier only if you allow tracking when the app asks. You can change that choice at any time in Settings > Privacy & Security > Tracking.
6. Data Sharing
Rakou does not sell your personal information.
We may share information only:
- with service providers supporting Rakou operations
- when required by law
- to protect the safety, rights, or security of Rakou or others
- during a merger, acquisition, or business transfer
7. Data Retention
We retain information for as long as reasonably necessary to:
- provide the Service
- maintain functionality
- improve user experience
- comply with legal obligations
We may delete or anonymize information that is no longer needed.
8. Your Choices
You may:
- disable camera permissions through device settings
- stop using Rakou at any time
- uninstall the application
- request deletion of certain stored data where applicable
Disabling certain permissions may limit functionality.
9. Security
Rakou uses reasonable technical and organizational safeguards to help protect information.
However, no system can guarantee complete security, and we cannot guarantee absolute protection of information transmitted through the internet or stored electronically.
10. Children's Privacy
Rakou is not intended for children under 13 years old.
We do not knowingly collect personal information from children under 13.
If we become aware that information has been collected from a child under 13 without appropriate consent, we will take reasonable steps to delete it.
11. International Users
Rakou may process and store information in countries outside your country of residence.
By using Rakou, you consent to the transfer and processing of information in jurisdictions that may have different data protection laws.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Updated versions will be posted within the Service or on our website with a revised effective date.
Continued use of Rakou after changes become effective constitutes acceptance of the updated Privacy Policy.
13. Contact
If you have questions about this Privacy Policy, please contact:
RAKOU INC.
8 The Green, Ste R
Dover, DE 19901
Email: hello@rakou.app